Niche. Rhymes with quiche.

CEO Musings

Mar 3

You know when you’re first starting to dream up your business, and you’re hearing from ALL the coaches and biz people to NICHE down?

Find your NICHE?

Market to your NICHE?

(Good grief, if I had a dollar for every time I heard that word in the first couple weeks of really diving into my business - I’d have like…$34 dollars. But also, they had a point.)

Now, imagine finding ONE person. That one perfect customer or client that would just light you up like the 1st of July? (...Ok, that doesn’t quite have the same ring as ‘4th of July.’)

THAT’S THE WHOLE POINT OF FINDING YOUR NICHE.

Figuring out who your ideal customer is will LIGHT YOU UP at the thought of working with them.

...and it allows you to FOCUS.

And what does that do, my friend? Well, it frees up that valuable brain space you have for other areas of your business.

Listen, you won’t be for everyone, and THAT’S OK. (You’ll hear me say this a lot.)

But hear me out - because I know you’re freaking out right now at the thought of LOSING customers.

When you focus on your niche, you will attract the RIGHT clients (most of the time, anyway.)

And when you naturally attract who you’re meant to work with, the others fall away (because let’s be honest, you probably didn’t want to work with them anyway...and they could very well be someone else’s ideal client. WOAH.)

And by building trust with the right audience, over time you can expand your niche and who you cater to.

And ALL OF THIS to say - just figure out your niche, ok?
Huh, that rhymes.

Ta ta!